Certified Marketing Management: Digital Marketing Professional

Language: English

Short Description: This digital marketing certification course is ideal for professionals who want to acquire invaluable knowledge and practical skills in digital marketing tools and practices.
What will you learn from this program?
In this course, you'll learn the following:
• How Search Engine Optimization works and benefits businesses
• Understanding of web analytics and key search terms
• How to utilize KPIs, segmentation, and dashboard
• How to utilize A/B and multi-variant testing
• How to efficiently use marketing automation
• How to integrate marketing channels and supply chains
• Understanding of paid search (pay-per-click) advertising
• Understanding the difference between mobile and desktop ads and landing pages
• How to optimize landing pages
• Understanding of conversion rates and strategies that enhance conversion rates
• How to build a marketing and PR plan
• Evaluating the primary components of marketing plans including strategic, functional, and operational perspectives
• Evaluating how consumer characteristics and behavior affect marketing strategies
• Analyzing how integrated marketing communications (IMCs) are developed and implemented
• Performing strengths-weaknesses-opportunities-threats (SWOT) analysis
• Conducting international market research

Get Certified!
When you complete this training program, you will be provided with the opportunity to take the American Marketing Association's Marketing Management Certification exam. It will allow you to showcase and give credibility to your skills and knowledge.

Instructor Description: This course is completely self-paced. Learners are provided access to the learner support helpdesk where they can ask any questions relating to the experience or curriculum.

Certification: Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
-Bachelor’s degree and four years of professional marketing experience
-Master’s degree and two years of professional marketing experience
-7 years of professional marketing experience

The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ?of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Requirements
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)