The goal of the seminar is to emphasize that understanding the culture of one’s workforce is fundamental to operating a successful business in Appalachian communities—just as cultural understanding is essential in any global or cross-cultural setting. Employers and professionals are more effective when they understand the values, motivations, and lived experiences of Appalachian people. This session will examine what motivates Appalachian workers, what they value, and what they may find challenging in workplace settings, while also offering practical guidance on how to work respectfully within the culture—without stereotypes or judgment.
About Rachael Meads:
Rachael Meads is a Student Affairs professional who has built a career helping educate and empower students at Shepherd University where she serves at the Director of Student Activities and Leadership. She also teaches in Shepherd's Appalachian Studies program and is the founder of the Appalachian Heritage Festival at Shepherd, now celebrating its 30th anniversary. Rachael has been recognized by the Appalachian Studies Association (ASA) with the Stephen L. Fisher Award for Excellence in Teaching for her work constructing and delivering inclusive knowledge about Appalachia and its people.
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