: This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
Hide Syllabus
Lesson 1
Module 1: Introduction to Marketing and Its Strategic Role
Module 2: Customer Value, Satisfaction, and Relationship Building
Module 3: The Marketing Mix (Four Ps)
Module 4: Market Research and Marketing Information
Module 5: Target Markets and Market Segmentation
Module 6: Pricing, Distribution, and Channel Strategies
Module 7: Marketing Planning and Competitive Strategy
Hide Syllabus
buy 
Login/Create account
checkout
view cart (
0
)
