: The Digital Marketing Certification Program is designed for professionals seeking practical, in?demand skills across today’s digital marketing landscape. This program provides hands?on training in SEO, web analytics, paid search, mobile and desktop advertising, marketing automation, conversion optimization, integrated marketing communications, and global marketing strategy. Learners gain both strategic insight and practical expertise, preparing them to plan, execute, measure, and optimize digital marketing initiatives across multiple channels, and to pursue professional certification.
: This course is completely self-paced. Learners are provided access to the learner support helpdesk where they can ask any questions relating to the experience or curriculum.
: Upon completion of this program, learners are eligible to sit for the Professional Certified Marketer® in Marketing Management exam.
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Lesson 1
Module 1: Digital Marketing Strategy
Digital marketing fundamentals
Integrated digital strategy
Customer journey and web experience
Planning, execution, measurement, and optimization
Ethics, legal issues, and strategic planning
Module 2: Search Engine Optimization (SEO)
Search engine fundamentals
Keyword research and user intent
Web development and on?page SEO
Mobile SEO, local search, and personalization
SEO tools and professional practices
Module 3: Social Media Marketing
Business use of social media
Platform?specific strategies
Content creation and distribution
Social advertising and brand promotion
Social networking and community engagement
Module 4: Content Marketing
Content marketing foundations
Content planning and strategy
Conversion funnels and audience targeting
Influencer marketing and relationship management
Module 5: Paid Search (PPC) Advertising
PPC fundamentals
Campaign setup and implementation
Advertising analysis and optimization
Module 6: Conversion Rate Optimization (CRO)
Conversion principles and metrics
CRO frameworks and testing methods
Research, hypothesis development, and prioritization
Module 7: Mobile Marketing
Mobile marketing strategies
Mobile user behavior
Mobile websites and advertising
Location?based services and compliance
Module 8: Marketing Automation
Marketing automation concepts
Data capture, storage, and management
Automation tools and workflows
Module 9: Web Analytics
Analytics fundamentals
Planning and measurement strategy
Data research and performance analysis
Module 10: Marketing & Public Relations
Modern marketing and PR strategies
Real?time marketing and social engagement
Content creation and storytelling
AI, automation, and media trends
Module 11: Global Marketing
Market analysis and opportunity assessment
Global marketing planning
Marketing mix and budget strategy
International promotion and placement
Module 12: Google Analytics
Analytics setup and configuration
Metrics, dashboards, and reporting
Segmentation and goal tracking
Conversion measurement
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